The main reason why media influence is mostly negative is due to the paparazzi. The photographer's job is to get the most unflattering picture and catch celebrities doing unusual things. Photographers need to sell their photos, and gossip magazines need to sell their magazines. Unfortunately, this is done by showing celebrities lives unfairly and sometimes not always being truthful. http://www.aug.edu/~mduignan/Magazine/Influence_Of_Celebrities.htm Magazines will make much larger profits if the cover has an unflattering picture as well as a story to go along with it that is often times short of the truth.